
I decided to take advantage of the free advertising that Amazon gives you to add to your book’s product page. It is called A+ Content. I spent several hours watching YouTube videos on creating A+ Content; it seemed pretty straight forward and the content that I saw on other author’s pages looked good and it’s free.
Amazon has links to guidelines and examples in the KDP Marketing Resources under A+ Content. The guidelines include Content restrictions – you should read through this before you start.
I recommend browsing Amazon books and looking for examples of other people’s content; it shows up titled From the Publisher and is about midway down the page. Not all authors have taken advantage of this so you may have to look for it.
After browsing Amazon and looking at other’s content, I recommend sketching out what you would like for yours to look like. This is a very important step! You can have up to 5 modules.
Amazon advises you not to add text to your images, they want you to use their text boxes. I expected to be able to select my own fonts and size and color – that is not the case. I went back and looked at the examples I’d found and they definitely had unique text – more research was needed on that.
I opened up the modules I wanted to use:
- Large image with a header and text below
- 4 images with a title and text below each image
- Text on the left with an image on the right side; with title
- 3 images with a title and text below them
The first problem I ran into was not being able to get the whole image to show in my first module and the text was blasé. The image is supposed to be 970 x600 pixels I thought and mine was but it turned out cropped (I had the wrong module for what I wanted). I liked the way text played a part in others’ content, I wanted that too.
Long story short, I didn’t like the way the other modules were turning out either – it was very frustrating! And when I looked at the Mobile Preview, the components within each module were vertically stacked instead of horizontal like I had created. Other people’s stacked nicely on mobile so I had a problem.
A+ Content was originally for products other than books which might be why it doesn’t work so well with books.
A YouTube video directed me to a website: Scrivy.co where you select Tools. They have provided, for free, a guide to each of the module examples that Amazon provides. This helps immensely! I discovered the module named Standard Image Header with Text. You don’t have to put anything into the header section nor into the text box – if they are empty, they are ignored! The image portion is 970×600. I used this as the base for all 3 modules.
Next you need software to help you create your modules. I used Photoshop. I created my images, all at 300dpi:
- A 970×600 image base, I wanted the background to match the book cover’s main color; you can do whatever you can imagine
- For the module with 4 images, I created my individual images 220×220 (I didn’t end up using this module)
- For the module with 3 images, the size is 300×300 each
- I used 375×375 for the module with the text on the left, image on the right
Once the images are prepared, Login to Amazon KDP.
- Go to your bookshelf and get your ASIN#s for each book you are creating A+ content for; copy them somewhere to have handy when you start the content
- Click on Marketing in the menu at the top of the page
- Scroll down to A+ Content
- Choose your marketplace and then click Manage A+ Content
- Next you will click the blue box – Start creating A+ content
- Create a Content name and select the language and you are ready to start putting it together
To begin, you click Add Module, you will be shown examples of the available modules. I used Standard Image Header with Text for all 3 modules. Remember to ignore the boxes Amazon provides for text! (Feel free to try the text boxes out and see if you like the results, you can always delete it.)
Once you have entered your creations, use the Preview button to see how it looks on mobile and desktop. You can save your work as a draft and come back to it later if needed. If everything looks good, click Next: Apply ASINs. You will need to type the ASIN where it says to Search for ASINs. When you type the number in, your book should show up.
Next, you will click Next: Review & submit. If it looks good, click Submit for approval.
If you later decide you want to change your content, after you enter the A+ Content Manager section, click on the content name you want to change and on the top right of the next screen, click Edit. I’ve made changes to each of mine as I learned more – it’s very easy.
Have fun!































